Viscose Closures focuses on sustainability with new branding launch

Swansea-based packaging solutions company Viscose Closures is celebrating the launch of its new branding and website to reflect the company’s robust growth and investment plans. Now incorporating its green mission, the new logo focuses heavily on its sustainable yet secure solutions to support responsible producers and contribute to a green recovery following the pandemic.

The website, which has a strong focus on sustainability, launched on 15 February, and offers an improved, more personalised user experience. The site caters for all customers from the smaller artisan producers to large, multinational corporations. The website has full e-commerce functionality allowing customers to follow dedicated pathways for their sector and company specific product needs.

Viscose has been manufacturing in the UK for over 125 years, including 70 years in Swansea, producing tamper evident packaging solutions which are exported to 44 countries.

Having already developed a long and trusted reputation for excellence in quality, customer service and reliability, Viscose is becoming increasingly well known for its commitment to sustainability in packaging and reducing the carbon footprint of its manufactured product ranges, supplying environmentally friendly solutions using biodegradable, compostable and recyclable materials where possible.

With a robust five year road map for growth in place, Viscose is quickly emerging as a market leader for sustainable tamper evidence solutions and already has a strong reputation in the food, beverage, pharmaceutical, health and vitamin and industrial gas sectors. Viscose is also developing in new markets such as cosmetics, beauty, medical testing and home fragrance.

Vince Minchella, CEO of Viscose Closures, said: “We are excited to announce the launch of our new website as a key component of the company rebranding. As a critical part of the supply chain in many sectors, our teams have listened to our valued customers to further improve the services we provide and ensure that our online presence is as accessible as possible, future-proofing our business in the process.

“Businesses are increasingly proactive regarding their environmental impact and we have seen increasing demand for eco-friendly production and materials in recent years. By placing sustainability at the heart of our brand, we hope to be at the forefront of responsible producers’ minds for secure and environmentally safe tamper evidence solutions.”

For more information, and to explore the new website, visit

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