Study names Cardiff as the top city in Wales to start a new business

It’s no secret that businesses in Wales have faced significant challenges in recent years; with Brexit, general elections, a global pandemic and the rising cost of living, every industry and sector has been impacted in some way.

Despite these pressures, there is hope for businesses in Wales. Analysis of data from Companies House has shown that a record 202,130 new businesses were set up in the UK in the first 12 weeks of 2023 which represents a year-on-year (YoY) rise of 6.5%.

There’s no doubt that many businesses of all sizes will face further challenges. However, it is positive that these challenges are seemingly not preventing entrepreneurs across the country from setting up their own enterprises, but where is the best place to launch a new venture?

A new study reveals the top 10 cities to start a new business across the UK. Research by independent digital agency Dark Horse looks at key criteria collected by its data experts including quality of life, the rate of new business opened (competition), internet quality, local education, transport services and GVA.

To determine the results, data analysts obtained insight from ONS, Numbeo, the Fair Internet Report and the Department for Transport with data tied to UK cities. Each criterion was given a weighted score. The lower the overall score, the higher the city ranks in the overall list.

And although the research shows that Manchester secures the top spot (achieving an overall score of 90), Cardiff is named as the top city in Wales to start a new business, ranking seventh place in the list of all cities across the UK.

London, traditionally considered the business powerhouse of the UK, is in a close second with a score of 92. Sheffield, one of the fastest-rising cities in the North ranks third with 93.

The top 10 list also includes Birmingham (4th), Glasgow (5th), Brighton and Hove (6th) Cardiff (7th), Liverpool (8th), Luton (9th) and Leeds (10th).

The results also shows that the North is a serious contender for new business. Four of the cities in the top 10 are in the North, with three in the South. Birmingham is the best place to set up in the Midlands. Glasgow and Cardiff are the top cities in Scotland and Wales respectively.


James Maxfield, data expert at independent digital agency Dark Horse, who analysed the results, said: “In the past, location was considered everything in business – from logistics to networking it was the be-all and end-all, and to be successful you had to head south. But that’s just not the case anymore. Investment in infrastructure, talent acquisition, culture and the digital age has made it possible to set up a business pretty much anywhere in the UK.

“This data clearly shows that businesses have the absolute potential to boom across the UK, so it’s great to see a wide variety of cities rank in the top 10. There is no doubt that with effective investment and opportunities, businesses can grow, and cities can thrive as a result.”


Top 10 cities to start a new business in 2023

Rank City Overall Score
1 Manchester 90
2 London 92
3 Sheffield 93
4 Birmingham 100
5 Glasgow 111
6 Brighton and Hove 116
7 Cardiff 120
8 Liverpool 127
9 Luton 131
10 Leeds 137


Why Does Location Matter When Starting a Business?

Location plays a significant role in setting up a business and should always be a top consideration – whether your business is physical or online. Here are a couple of reasons why it should be a priority.


Access to customers: The location of a business determines its proximity to potential customers. Businesses that are situated in areas with high foot traffic or prospects are more likely to attract customers.


Infrastructure: Businesses that require regular materials or products from suppliers or require distribution routes may find it easier and more cost-effective to operate in easily accessible locations. This can help to reduce transportation costs and lead times, making the business more efficient.


Talent acquisition: Location can also impact an employer’s ability to attract and retain talent. Some regions may have a larger pool of qualified workers than others, while cities with a high quality of life can be a great incentive for talent to make the jump.


Competition: Some industries or niches may be more concentrated in certain locations, and this can impact the ability of a new business to succeed. Higher competition can influence everything from business acquisition or hiring highly qualified staff.


Networking and collaboration: Whether it’s building strong relationships in the industry or working with other enterprises, networking is important for any business.

Businesses that are in areas with high concentrations of relevant businesses, industry associations, and other relevant resources will have more opportunities to build relationships and access support.


Local regulations: Local regulatory requirements can vary significantly depending on location, even across the UK, which can vary depending on the industry and sector.


To develop the index, data analysts collected, cleaned and analysed the data, ranking the cities based on their base values and value per 100,000 for a fair comparison. This is a penalty-based scoring system, the ranking position is directly tied to points, with a higher number of points indicating the position on the leaderboard. This is a 1:1 relationship, the system works in a way that the lower the score, the better the ranking.