Swansea Building Society Extends Sponsorship Deal with Swansea City FC

Alun Williams (left) Swansea Building Society with Lee Merrells (right) Swansea City AFC
Alun Williams (left) Swansea Building Society with Lee Merrells (right) Swansea City AFC

Swansea Building Society has renewed its partnership with Swansea City Football Club for the upcoming 2024/25 season, maintaining their position as the back of shirt sponsor. The Swansea Building Society logo will continue to be prominently featured on both the home and away kits, highlighting their continued commitment to the club.

Building on a successful four-year sponsorship deal with the Championship team, Swansea Building Society’s ongoing commitment solidifies the close ties between both organisations.

In a change to previous years, Swansea Building Society’s logo will appear slightly differently on the 2024/25 season away kit. While allowing the Society’s colours of green and white to stand proud on the home shirt, a colour change will appear on the away shirt to provide a fully immersive kit. The logo will be greyscale on the away shirt, aligning with the overall kit design and matching the new colour scheme adopted by all logos and sponsors. This change ensures a cohesive and stylish look for the team while on the road.

The partnership between Swansea Building Society and Swansea City AFC has flourished over recent years, with the Society providing valuable sponsorships to support the club’s success. Notably, the executive lounge at the Swansea.com stadium was renamed the Swansea Building Society lounge in recognition of this enduring collaboration.

Swansea Building Society has a long history of serving the South Wales area, offering a range of savings and mortgage products since its founding as a mutual in 1923. With its headquarters in Swansea and branch offices in Mumbles, Carmarthen, and Cowbridge, Swansea Building Society has become an integral part of the community, embodying a personal, face-to-face approach that caters to the unique needs of its members.

For over a century now, both Swansea Building Society and Swansea City AFC have played crucial roles in the fabric of Swansea’s history and growth. The Society celebrated its centenary last year, and it is 100 years since Swansea Town, as the football club was known at the time, earned its first league honour in 1924. Since then, both organisations have thrived, achieving significant milestones and contributing to the prosperity of the Swansea community.

Alun Williams, Chief Executive of Swansea Building Society, said:

“We are thrilled to renew our support as the back of shirt sponsor for Swansea City AFC for the 2024/25 season. Our longstanding partnership with the club highlights our shared dedication to the Swansea community. This year, with the new colours on the away kit, we continue to reflect our innovative spirit and commitment to the club’s success. We look forward to another exciting season and wish the team all the best on and off the field.”

Lee Merrells, Head of Partnerships at Swansea City AFC, added:

“We are delighted to continue our partnership with Swansea Building Society for the upcoming season. Their ongoing support is invaluable to us, and their presence on our kits exemplifies the strong bond between the club and the community. The updated colours for the away shirts not only enhance the overall design but also demonstrate our collaborative efforts to bring fresh and cohesive aesthetics to our fans. We are excited about the season ahead and the continued success of our partnership with Swansea Building Society.”